About Us

We are a family run business, passionate about creating thoughtful, design-led products that inspire and nurture the next generation. With three young children of our own, we pour our hearts into every item we create, ensuring that our designs are not only fun but also educational and foster meaningful interaction between children and parents. We believe in the power of creativity, and learning through play and it’s our mission to offer gifts that spark curiosity and imagination.

We’re proud to be a British brand, focused on creating products that support children’s education and development, with designs that reflect the values of family, sustainability, and craftsmanship. Nominated for Gift of the Year 2024 and the Spotlight Awards 2024: Innovation in Design, we’re thrilled to continue growing our family business and sharing our creations with you.

Children learn through exploration and play and our goal is to create unique, interactive products that provide families with a one-of-a-kind gift experience. By carefully researching the latest teaching techniques, we can incorporate valuable learning tools into fun and interactive gifts. 

Our innovative designs are playful and striking with bold colours to capture the imagination of children. The graphics and teaching techniques are simplified to make them visually engaging and easily accessible for children and parents to enjoy.

Children absorb deeper knowledge when they are engaged and learning is fun and interactive. Our gift sets contain playful themed bathing products such as bath bombs to create a relaxed environment to encourage learning through play.

In a world full of constant stimulation, bath time offers the ideal, distraction-free setting for fostering connection and providing support to children. Our gift sets allow children and parents to utilise this one-to-one time to connect, inspire and educate. 

Our products are wipeable and durable so children can practice and enhance their skills. This ensures they provide great value for money and deliver lasting enjoyment for families over time.